The art of infomercials
E and I opt to celebrate President’s Day, instead of the usual, for a number of reasons: 1) VD is a dumb holiday 2) everywhere is totally booked anyways on the 14th, and it’s best just to avoid the craziness 3) nothing says “I love you” like a commemorative bronze plate with the founding fathers etched on its surface! At least, not according to the tons of infomercials we watched instead of leaving the house.
It takes a true turophile to appreciate the sheer level of art behind the infomercial. Consider it in its finest form, as brought to you by Vince (a.k.a. “Shamwow” guy):
This infomercial is just so beautiful, I have to catch myself every time I watch it from running out and buying a Slap Chop. Or a Shamwow to use for cleaning it!
Not much can top that, but the next contestant brings some stiff competition:
How is it even possible to film a video so remarkably eighties’ looking with the video equipment available to us today? This director deserves awards, for innovations in the science of time travel. I also really love the coyness with which these meretricious “actresses” describe how the product “makes you bigger” or affects “a certain part of the male anatomy.” Which part, the Adam’s apple? The ear hair?
More blatantly obscene is this next clip, from rags-to-riches, sister-in-law’s basement-to-millionaire story Jeff Paul. This isn’t the exact clip that I watched – the one I saw featured two other big busted blonde ladies, one with an atrocious Australian accent.
The one I saw must have been a special edition targeted towards “losers staying home on Valentine’s Day.” It featured a lot of sad sacks who claimed to have “worked odd jobs for $7 an hour,” “failed high school,” or “been divorced four times,” who looked like the schlubbiest of schlubs. But hey, these guys made millions, and so can you, fellow jobless, lonely schlub!
My favorite clip from this weekend is also unfortunately unavailable online (or maybe I just need to pray harder). It is a segment from Morris Cerullo’s “Helpline TV,” in which the scratch-voiced televangelist beseeches the audience to buy one of his many themed bibles. These are bibles in which someone has gone through and highlighted the passages related to whatever theme he has chosen. This one is his best-selling:

If you buy $1000 worth of themed bibles, Morris Cerullo will personally mail you an eagle statue from Tuesday Morning, spray-painted gold and silver by little Indonesian slave children! Here’s a sample of his heavenly voice for those of you who want to be saved.
There are many more useless products on the market these days, and this crap isn’t just gonna sell itself! So please forward me any other shining examples of this genre.

